Marketers spend more than $1.34 billion dollars (AUS) and $144 million (NZ) a year on promotional products for one reason, they work.
- 52% say their impression of a company is more positive after receiving a promotional product.
- 76% recall the name advertised on the product.
- 55% keep the item for more than one year.
- Nearly 50% of recipients use them daily.
- 52% of people do business with a company after receiving a promotional product
- Spend less, achieve more and remind people about the benefit of doing business with you.
Promotional Products in the Home:
- How many people have at least one promotional product in their kitchens? 91%
- How many have 2 or more in their kitchens? 81%
- In fact, the kitchen is the #1 place people use and keep their promotional products.
(People spend on average 3-5 hours a day in their kitchens)
Promotional Products in the Office:
- How many people have at least one promotional product in their offices? 74%
- How many have 2 or more in their offices? 59%
- In the work place, more than half of people hold onto their promotional product from 1 to more than 4 years.
Reach & Recall:
- 71% of business travellers surveyed reported receiving a promotional product in a 12 month period.
- 33.7% of this group had the item on their person.
- 56% of people kept their promotional product for more than one year.
- 76.4% said they kept their promotional product because it was useful.
- 76.1% of the respondents could recall the advertisers name on the product.
How effective are Promotional Products in staff retention, motivation and brand interest?
- 75% of Human Resource mangers surveyed are using promotional products in recognition programs.
- 72% of marketing and HR managers say that promotional products are very effective in motivation and retention of staff.
- 100% of advertisers said that adding a promotional product returned a favourable response to their campaign.
- 69% of advertisers said promotional products increased brand interest and 84% it created more favourable impressions of the brand itself.
Understanding the medium:
- A product is just a product, until it is linked with a promotion, it then becomes an advertisement.
- The most successful advertising campaigns are the result of a planeed strategy.
- Throwing products at your target market without that planning is a waste your marketing dollars.
- The product is only one component in the whole campaign.
- The creativity used to get a response is the key to increasing profits and promoting brands.
Successful campaigns require:
- Strategic ‘logistical’ and ‘emotional’ roll out
- Action engagement triggers
- Data collection analysis
- Technical logo application knowledge
- Creating the difference between a ‘passive’ and ‘active’ promotion